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/ services - Marketing Intelligence & Tracking Stack

Marketing Intelligence & Tracking Stack

/ Know What’s Working. Track Every Click. Optimise Everything.

Data is the difference between guessing and growing. At The Social Square, we help businesses install the right tools, track the right metrics, and turn marketing performance into clear, actionable insight. Whether you’re running ads, building funnels, or just want visibility across your marketing channels — we give you the tracking infrastructure to scale with confidence.

Why It Matters?

Good decisions come from good data. If you can’t measure it, you can’t improve it.

Proper tracking helps you:

  • Know which campaigns are bringing in real leads or sales

  • Reduce wasted ad spend

  • Understand user behaviour across your site

  • See what content or pages convert best

  • Spot issues before they become problems

Whether you’re scaling ads, optimising funnels, or planning your next move — insights are everything.

Meta Pixel Installation

Track and optimise ad performance on Facebook and Instagram by capturing key visitor actions.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Google Analytics 4 Setup

Configure GA4 to monitor user behaviour, traffic sources, conversions, and more — all in real-time.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Google Tag Manager Configuration

Flexible tag management without touching code, making it easier to deploy tracking across your website or landing pages.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Conversion Tracking for Ads & Funnels

Measure form submissions, button clicks, purchases, and opt-ins across your sales funnel with accurate tracking.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Custom Dashboard (Looker Studio or Notion)

Get a centralised performance dashboard visualising the KPIs that matter most — in a format you actually understand.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Reporting + KPI Scorecard Template

Receive monthly or campaign-based performance reports with highlights, red flags, and growth recommendations.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Seamless Integration

Explore Our Process

Step 1: Audit & Setup Plan
We audit your existing setup (if any) and create a roadmap of what needs to be tracked — and why.
Step 2: Installation & Configuration
We implement Meta Pixel, GA4, and GTM with clearly defined conversion goals, tags, and triggers.
Step 3: Dashboard & Reporting
We connect the dots, build a custom KPI dashboard, and provide monthly reports or live access to monitor performance.
The social square

What You'll Walk
Away With

Confidence in your data accuracy
A complete, well-documented tracking infrastructure
Real-time insights into ads, funnels, and website activity
A dashboard you can actually use
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Find Your Solutions

Your guide to understanding The Social Square

Contact Us

We provide a custom logo, business card and stationery design, email signature, brand style guide, and logo animation/video intro - all aligned with your brand vision.

All websites are custom-designed using platforms like WordPress or Shopify. We focus on performance, SEO, mobile responsiveness, and ease of management.

Yes! Our Local SEO services include Google Business Profile setup, on-page SEO, local keyword targeting, indexing, and optimisation to improve local visibility.

We use a strategic content calendar, reels, carousel posts, growth hacks, and engagement frameworks to build a loyal following across Instagram, Facebook, and TikTok.

Absolutely. We integrate with CRMs like Mailchimp, Klaviyo, and HubSpot, and set up automated email flows, lead capture funnels, and audience segmentation.

We create reels, ads, product video slideshows, story templates, thumbnails, and UGC-style content - designed to grab attention and drive engagement.

We design and manage ad campaigns on Meta (Facebook/Instagram), and Google. Services include creative production, targeting, retargeting, and reporting.

Yes, we implement Meta Pixel, Google Tag Manager, GA4, and Looker Studio dashboards to track all conversions, events, and performance KPIs.

We perform a full marketing audit, map customer personas, research competitors, build brand messaging, and deliver a clear 90-day growth roadmap.

We offer both. Choose from one-time service bundles or ongoing monthly retainers tailored to your brand’s current stage and growth goals.