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/ services - Performance Marketing & Ad Creative Lab

Performance Marketing & Ad Creative Lab

/ Ads That Drive Clicks. Campaigns That Deliver Results.

Running ads without strategy is like throwing darts in the dark. At The Social Square, we blend data, creativity, and audience insight to build campaigns that move people — and metrics. Whether you’re looking to drive traffic, leads, or sales, our ad systems are built to scale efficiently and backed by weekly reporting that actually makes sense.

Why It Matters?

Ads aren’t about reach — they’re about results. A great campaign understands:

  • Who you’re targeting and why they care

  • What visuals and messaging spark clicks

  • How to retarget and convert with minimal waste

  • Where to optimise for better return each month

The right ads amplify your brand, fuel your funnel, and drive predictable growth. From targeting to creative, we build performance-first ad campaigns across Meta, TikTok, and Google — backed by data, designed to convert.

Campaign Strategy + Audience Targeting

Define goals, customer segments, and platforms with laser-focused targeting across Meta (FB/IG), TikTok, and Google.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Ad Creative Production (Images, Reels, Copy)

Design scroll-stopping visuals, short-form videos, and thumb-stopping ad creatives tailored for each channel.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

3-Variant Ad Copywriting

High-converting headline + body copy combinations written to test and optimise messaging performance.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Meta, TikTok, Google Ads Setup

Full account and campaign setup, including tracking, retargeting, budget planning, and conversion events.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Funnel Optimisation

Align ads with landing pages, email sequences, and remarketing paths to ensure your traffic actually converts.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Monthly Performance Reports

Easy-to-read reports tracking KPIs, cost-per-result, creative wins, and optimisation suggestions.

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Retargeting Setup

Setup of pixel tracking and retargeting ads to re-engage warm leads and boost ROAS (Return on Ad Spend).

Market research is one of The Social Square’s methods for helping you achieve that goal. When you understand exactly what both your existing and potential customers are looking for, it makes a clear mission statement that is much easier to define.

The Social Square also examines and analyses your competitors so that you know how your peers are positioning. Anchor also examines and analyses your competitors so that you know how your peers are positioning.

Seamless Integration

Explore Our Process

Step 1: Strategy & Targeting Plan
We audit your offer, build custom audience segments, and develop a campaign roadmap aligned to your goals.
Step 2: Creative Production & Setup
We design visuals, write ad copy, and build out full ad sets across chosen platforms — with tracking installed.
Step 3: Launch, Monitor, Optimise
We go live, monitor early performance, refine creatives, adjust targeting, and provide actionable monthly reports.
The social square

What You'll Walk
Away With

A custom campaign strategy with clear targeting
High-converting ad creatives across multiple platforms
Retargeting framework for better cost-per-lead
Live dashboard access and monthly reporting
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Find Your Solutions

Your guide to understanding The Social Square

Contact Us

We provide a custom logo, business card and stationery design, email signature, brand style guide, and logo animation/video intro - all aligned with your brand vision.

All websites are custom-designed using platforms like WordPress or Shopify. We focus on performance, SEO, mobile responsiveness, and ease of management.

Yes! Our Local SEO services include Google Business Profile setup, on-page SEO, local keyword targeting, indexing, and optimisation to improve local visibility.

We use a strategic content calendar, reels, carousel posts, growth hacks, and engagement frameworks to build a loyal following across Instagram, Facebook, and TikTok.

Absolutely. We integrate with CRMs like Mailchimp, Klaviyo, and HubSpot, and set up automated email flows, lead capture funnels, and audience segmentation.

We create reels, ads, product video slideshows, story templates, thumbnails, and UGC-style content - designed to grab attention and drive engagement.

We design and manage ad campaigns on Meta (Facebook/Instagram), and Google. Services include creative production, targeting, retargeting, and reporting.

Yes, we implement Meta Pixel, Google Tag Manager, GA4, and Looker Studio dashboards to track all conversions, events, and performance KPIs.

We perform a full marketing audit, map customer personas, research competitors, build brand messaging, and deliver a clear 90-day growth roadmap.

We offer both. Choose from one-time service bundles or ongoing monthly retainers tailored to your brand’s current stage and growth goals.